The History of MG Advertising 1920s to 1990s

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A fascinating insight in the history of MG's print adverts throughout the 20th Century

More than 300 adverts beautifully presented and critically analysed 

These heavily illustrated reference books by marketing specialist Tim Cleave are the most comprehensive reviews ever undertaken of the history of MG's print adverts during the 20th Century. They provide an insider's look at the many different styles, themes, slogans and creativity which went into the adverts for all the great cars which were featured in major UK and overseas magazines. It was these adverts which helped the company to become one of the most successful car manufacturers of the era.

* Includes many stunning photos, paintings and illustrations.
* Superb reproduction quality throughout on heavy-duty gloss art paper.
* Highly revealing captions filled with informative background details.

The History of MG Advertising 1920s to 1950s

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Volume 1. The History of MG Advertising 1920s to 1950s

 

By Tim Cleave. 152 Pages

This extensively researched book provides a  revealing insight into how the very earliest MG sports cars were advertised in the motoring media and elsewhere and then continuing in the post-war era with much more polished adverts which promoted the MG TC, TD, TF, Magnette and MGA cars of later years. In particular, the book highlights the many different advertising styles and ideas which went into publicising the various models in order to make them stand out against the many rivals. 

The History of MG Advertising 1960s to 1990s

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Volume 2. The History of MG Advertising 1960s to 1990s

By Tim Cleave. 156 pages

The success of the different MG models of the 1950s gave the company the resources to launch the MG Midget, MGB sports car and the MG 1100 in the early 1960s and the company’s marketing specialists went into overdrive to market the cars extensively throughout the motoring media and beyond, both in the UK and US. By now, the advertising was extremely slick and this carried on until the 1970s when a series of various risqué adverts promoted the sports cars as being the perfect accessory for any young, fun-loving male looking for a good time. Indeed, the advertising played key role in ensuring that the MGB became the biggest selling British sports car of all time. 

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